Every week, generally on Friday afternoon, we post a new book recommendation. Most of our recommendations are books that we or others think will be instructive and useful to CEOs, CMOs, and other businesspeople. Occasionally, the recommendation is just for fun.
Recent Book Reviews
- Business journalists recount, analyze Wall Street melt-down
- Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
- Losing the News
- In Fed We Trust: Ben Bernanke’s War on the Great Panic
- Just for Fun, Baseball Fans
- Fool’s Gold by Gillian Tett
- Don’t Make Me Think by Steve Krug
- Writing with Power: Techniques for Mastering the Writing Process
- How We Decide
- A Failure of Capitalism: The Crisis of ‘08 and the Descent into Depression
- Books About the Demise of Bear Stearns
- Outliers: The Story of Success
- What Would Google Do?
- Branded Nation
- The Match King
The New Community Rules: Marketing on the Social Web
Tamar Weinberg O”Reilly Publishing $24.99
“Probably the single most important book to read this year if you are involved in marketing your organization or your cause on the Web.” – Angus Parker, program director, WiserEarth, http://www.wiserearth.org/.