Be a maverick, edgewalker and change agent who makes unique and positive contributions to your organization. This advice is from former colleague Lois Kelly. 20 Ways To Be An Effective Rebel
Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center–ad hoc activities that don’t produce measurable results that are tracked to the top and bottom line.
This e-book defines a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.
It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales.