Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center–ad hoc activities that don’t produce measurable results that are tracked to the top and bottom line.
This e-book defines a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.
It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales.