To Sell, Tell a Story

September 24, 2012

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10 Steps: Crisis Communication in the New Media Environment

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Analytics for Best-in-Class CMO

September 14, 2012

With the wealth of information available to marketing officers these days, Aberdeen Group warns that you can be information-rich, but insight-poor.  Here is how to avoid that trap.

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20 Ways To Be An Effective Rebel

July 17, 2012

Be a maverick, edgewalker and change agent who makes unique and positive contributions to your organization.  This advice is from former colleague Lois Kelly.  20 Ways To Be An Effective Rebel

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Strategic Marketing Process eBook

September 1, 2011

Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center–ad hoc activities that don’t produce measurable results that are tracked to the top and bottom line.

This e-book defines a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.

It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales.

Click here to download PDF.

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