Basketball Junkie

September 15, 2011

By Chris Herren and Bill Reynolds
St. Martin’s Press, 275 Pages, $24.99

The story of Chris Herren evokes anger and sympathy, sorrow and joy, inspiration and discouragement.  He set high school basketball scoring records in his native Fall River, Massachusetts, earning McDonald’s All-American honors and developing addictions to alcohol and drugs.

“You’ve got the world in the palm of your hands,” his high school coach admonished him, “and you’re doing everything in your power to blow it.”   Indeed.

Following the fall came recovery and redemption.  It is a tough story to read, but ends on a positive note.

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Strategic Marketing Process eBook

September 1, 2011

Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center–ad hoc activities that don’t produce measurable results that are tracked to the top and bottom line.

This e-book defines a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.

It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales.

Click here to download PDF.

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