Sticks and Stones

How Digital Business Reputations Are Created Over Time and Lost in a Click

Larry Weber John Wiley & Sons, Inc. 207 pp. $24.95

One of the recognized leaders in the use of the new media, and in the positioning and promotion of high-tech companies generally, Weber ranges from strategic brand establishment and defense to the nuts and bolts of how use social media. If you want to learn the new media from someone who really knows it, and can explain clearly its workings and his philosophy of its use, this book is for you. One quote that stands out to us, “Whether you own a local restaurant or pilot a multibillion dollar corporation, you have to be YouTube savvy.”

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